One Year, Many Milestones

Dear Deluge community,

September marks a special milestone: Deluge turns one. What began as an idea became a brand. A brand that is not only about haircare, but about rituals. About taking time. About beauty you can feel, not only see. A year of new launches, of firsts, and of growth.

Today, one year later, we look back with pride. And we do so together with you, because without you this story would never have been written.

The First Chapter

September – The Launch

With the launch of Deluge, a new story in haircare began. What started as a vision became reality: products that transform daily care into a moment of luxury and awareness.

November – NR.04 Ultimate Hair Oil

The collection expanded with NR.04 Ultimate Hair Oil. A product that quickly found its place in many routines and became a symbol of Deluge’s vision: effective, refined, and conscious.

December – Holidays & Collabs

The Iconic Horn Comb was introduced, a timeless object that makes elegance tangible and the perfect gift for your loved ones during the festive season. December also brought our very first holiday shoot – a moment to celebrate together.
In addition, there were two special collaborations: the exclusive Deluge x Delvaux event and a Deluge x Morobé collaboration. Both showed how Deluge found its place in a world of timeless elegance, craftsmanship, and community.

February – Valentine’s Day

With a Valentine’s shoot and a giveaway in collaboration with Villa Bonnie, Deluge celebrated love in all its forms.

March – NR.05 Moisturising Hair Mask

The launch of NR.05 Moisturising Hair Mask added depth to the collection: care that nourishes and restores.

May – Mother’s Day

In May we hosted an intimate Mother’s Day event for mothers and daughters. A day of connection, care, and small rituals. A moment to reflect on the strength of care and love, and a tribute to all mothers who embody beauty in its purest form.

June – Sustainability & Celebration

With the introduction of our eco-conscious refill pouches, we took an important step towards sustainability. A conscious choice, because care also means responsibility. And there was reason to celebrate: Sarah’s birthday. To mark the occasion, we gifted a tote bag with every order – a small gesture that symbolizes our philosophy: beauty, care, and community.

August – Pop-up in Knokke

August brought a milestone we will never forget: our very first pop-up in Knokke. Together with 11pm, Axl Jewelry and Soon Coffee we created a space where beauty, design, and experience came together.

A Year of Meaning

Deluge’s first year was filled with creations, collaborations, and special moments. But above all, it was a year of connection. Every purchase, every message, and every photo gave meaning to this journey.

With love we look back at the beginning, and with excitement we look ahead to what’s to come. The first chapter has been written – and we are already looking forward to the rest of the story.

With love,
Sarah & Dominique